

As the world comes together ahead of the excitement surrounding the FIFA World Cup, Children International is reminding audiences that every child deserves the opportunity to play, learn, grow, and succeed on a level playing field.
In the new brand awareness campaign called Life Is a Game, see how Children International is helping empower children and youth around the world to build confidence and create brighter futures through education, skills, and resources needed to succeed in life. Inspired by the universal language of sports, the campaign highlights how Children International equips young people with the tools and support they need to overcome obstacles, stay in the game, and reach their full potential.
Share Life Is a Game with your viewers today and encourage them to join the journey to help end poverty for good.



As the world comes together ahead of the excitement surrounding the FIFA World Cup, Children International is reminding audiences that every child deserves the opportunity to play, learn, grow, and succeed on a level playing field.
In the new brand awareness campaign called Life Is a Game, see how Children International is helping empower children and youth around the world to build confidence and create brighter futures through education, skills, and resources needed to succeed in life. Inspired by the universal language of sports, the campaign highlights how Children International equips young people with the tools and support they need to overcome obstacles, stay in the game, and reach their full potential.
Share Life Is a Game with your viewers today and encourage them to join the journey to help end poverty for good.
As FIFA brings unprecedented global attention to the U.S. this summer, Children International is celebrating the spirit of the World Cup with soccer-themed creative. This is a timely opportunity to activate a meaningful awareness campaign, called “Life Is a Game,” for a nonprofit dedicated to helping empower children and youth to end poverty for good.
Outdoor creative is available for billboards, bus shelters and other types of outdoor media. To order free materials, email mediaservice@psadirect.com with contact information, location and size(s) requested.
Children International is a top-rated, nonprofit, humanitarian organization working to eradicate poverty around the world. We believe that ending poverty starts with children. Our vision is to bring people together to put an end to generational poverty through programs focused on health, education, empowerment and employment. It is a long-term, evidence-based, high-impact approach that empowers children and youth to break the cycle of poverty for good.
For questions, please contact psadirect@wearemoore.com.