

America’s wildlife and wild places are part of who we are. From the landscapes that shaped our history to the animals who call them home, protecting the natural world has long been a shared responsibility.
In the new PSA Eye to Eye, Defenders of Wildlife speaks to that common ground. The spot acknowledges a divided moment, but reminds viewers that our connection to wildlife and wild places still unites us. As animals face extinction and habitats disappear, the consequences affect everyone, regardless of perspective. Eye to Eye moves beyond politics to a simple truth, when it comes to protecting what we share, there is only right and wrong.
Airing this PSA offers audiences a powerful, nonpartisan message rooted in heritage, stewardship, and collective responsibility while highlighting Defenders of Wildlife’s more than 75 years of standing up for America’s lands and animals. Download and share today.


America’s wildlife and wild places are part of who we are. From the landscapes that shaped our history to the animals who call them home, protecting the natural world has long been a shared responsibility.
In the new PSA Eye to Eye, Defenders of Wildlife speaks to that common ground. The spot acknowledges a divided moment, but reminds viewers that our connection to wildlife and wild places still unites us. As animals face extinction and habitats disappear, the consequences affect everyone, regardless of perspective. Eye to Eye moves beyond politics to a simple truth, when it comes to protecting what we share, there is only right and wrong.
Airing this PSA offers audiences a powerful, nonpartisan message rooted in heritage, stewardship, and collective responsibility while highlighting Defenders of Wildlife’s more than 75 years of standing up for America’s lands and animals. Download and share today.
For many, the outdoors is a place of peace, unity, and shared purpose. Whether fishing the same waters, roaming the same fields, or raising families under the same sky, we are bound by a common love for wildlife and wild places. We Are Closer Than You Think reminds viewers that up to one million species are facing extinction and we are their last line of defense.
Outdoor creative is available for billboards, bus shelters and other types of outdoor media. To order free materials, email mediaservice@psadirect.com with contact information, location and size(s) requested.
For over 75 years, Defenders of Wildlife has remained dedicated to protecting all native animals and plants in their natural communities. With a nationwide network of nearly 2.1 million members and activists, Defenders of Wildlife is a leading advocate for innovative solutions to safeguard our wildlife for generations to come. To learn more, please visit https://defenders.org/newsroom or follow us on X @Defenders.
For questions, please contact mediaservice@psadirect.com.