A thoughtfully planned and well executed public service announcement (PSA) campaign can inspire change, build awareness, and grow support for your nonprofit organization. At 1st Degree, we offer nonprofits a best-in-class, full-service PSA platform through our PSAdirect service. Our highly-trained and seasoned staff can develop an individualized blueprint for your organization to create compelling brand stories and earn millions of dollars of in-kind media in broadcast, print, outdoor, digital and other specialty media outlets.

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innovative creative

Our team of award-winning content developers are special. They have a knack for creating emotional and compelling public service content that tell your story and inspire media outlets to share it with their audiences. We can assist with creative direction, storyboarding, on site shooting, pre- and post- production as well as graphic design. Our efficient approach ensures that you get exactly what you need.


We’ve done our homework. We know the “set it and forget it” model of PSA distribution is limiting. That’s why we developed a proprietary database of media contacts to make sure we are marketing your PSAs to the right people in the markets that matter to you most. We also offer enhanced pitching to boost placement and can hone in on geo-targeted areas where you want to be seen.


Our customized dashboards not only track placements and report earned media value, but each month you receive expert analysis from our team that helps highlight successes, identify risks and inform future actions.