Beansday: Humane World for Animals – TV
July 15, 2026Kevin Bacon is officially Kevin Bean. Every Wednesday, he invites audiences to join him in swapping meat for beans. That’s the idea behind Beansday, a new brand awareness campaign from Humane World for Animals.
Using humor and an unexpected cultural twist, the campaign delivers a meaningful message: they’re just beans until you realize how many animals they spare. By encouraging people to swap meals one day a week for a bean-based alternative, Humane World for Animals shows how small changes in everyday habits can reduce reliance on industrial animal agriculture and support a more compassionate food system.
Download and air Beansday today to join a growing movement, with supporters pledging 66,256 meals as of July 2026. Take one simple step toward a kinder future and help your audiences observe Beansday.
Kevin Bacon is officially Kevin Bean. Every Wednesday, he invites audiences to join him in swapping meat for beans. That’s the idea behind Beansday, a new brand awareness campaign from Humane World for Animals.
Using humor and an unexpected cultural twist, the campaign delivers a meaningful message: they’re just beans until you realize how many animals they spare. By encouraging people to swap meals one day a week for a bean-based alternative, Humane World for Animals shows how small changes in everyday habits can reduce reliance on industrial animal agriculture and support a more compassionate food system.
Download and air Beansday today to join a growing movement, with supporters pledging 66,256 meals as of July 2026. Take one simple step toward a kinder future and help your audiences observe Beansday.