Hard Work

Hard Work

For 80 years, Paralyzed Veterans of America has done the Hard Work most people never see to help veterans with spinal cord injuries, and diseases, like ALS and MS, as well as all people with disabilities. Through life-changing programs and services, PVA empowers people to build the strength, mobility, and confidence they need to live full lives.

Our new PSA, Hard Work, follows veterans/PVA members Justin, Amy, Rick, Nathan, and Jesse as they turn the skills gained from adaptive sports into everyday independence. PVA’s adaptive sports programs aren’t just about fitness — they’re a powerful tool for building flexibility, motor control, mental health, and community connections that matter. What looks like training is actually transformation, helping people with disabilities achieve milestones like preparing meals, working, caring for family, and more.

By airing Hard Work, your station becomes part of the Power of PVA, helping ensure veterans and others with disabilities have access to the programs that empower them to thrive.

  • Hard Work

    Hard Work

  • Never Back Down

    Never Back Down

  • Pushing Boundaries

    Pushing Boundaries

  • Barriers Still Exist - RJ's Everyday Fight

    Barriers Still Exist - RJ's Everyday Fight

  • Barriers Still Exist - For Everyone

    Barriers Still Exist - For Everyone

  • What’s Stopping You?

    What’s Stopping You?

  • All In

    All In

  • Women First ft. Hannah Storm

    Women First ft. Hannah Storm

  • Did You Know ft. Gary LeVox

    Did You Know ft. Gary LeVox

  • #JustPlaneWrong

    #JustPlaneWrong

  • Honor the Spot

    Honor the Spot

  • Never Quit

    Never Quit

  • By Their Side

    By Their Side

  • What I Gave - Ben Affleck

    What I Gave - Ben Affleck

  • The Big Leap

    The Big Leap

  • We Keep Getting Up

    We Keep Getting Up

  • Together We Are UnstoppABLE - Upbeat

    Together We Are UnstoppABLE - Upbeat

  • Together We Are UnstoppABLE - Inspiring

    Together We Are UnstoppABLE - Inspiring

The Last 80 Years

For The Last 80 Years, Paralyzed Veterans of America has been rewriting the story of accessibility, independence, and Veteran empowerment. Through groundbreaking research, advocacy, and disability civil rights leadership, PVA continues to be a force for Veterans with spinal cord injuries and diseases, like Ms and ALS, and all people with disabilities.

The Last 80 Years radio PSA shines a light on the incredible impact PVA has made. From the Americans with Disabilities Act to pioneering wheelchair basketball and driving medical breakthroughs, PVA enables Veterans to regain their independence and lead full and productive lives.

Join the movement and inspire your audience to learn more and support PVA’s work that is changing lives every day. Air The Last 80 Years today and share PVA’s legacy of progress while highlighting the people who make it possible.

  • The Last 80 Years

  • Women First ft. Hannah Storm

  • Did You Know ft. Gary LeVox

  • By Their Side

  • John O'Hurley

  • Troy's Story

  • What I Gave - Ben Affleck

  • Accessible America

  • Together We Are UnstoppABLE – Upbeat

UnstoppABLE

Are you All In to help Veterans in your community hear of the great work PVA does on behalf of our Nation’s heroes? Place UnstoppABLE creative and help us raise awareness on the UnstoppABLE lives of our Nations’ Veterans.

Outdoor creative is available for billboards, bus shelters and other types of outdoor media. To order free materials, email mediaservice@psadirect.com with contact information, location and size(s) requested.

about

Paralyzed Veterans of America is a congressionally chartered, 501(c)(3) veterans service organization. Founded in 1946, PVA has developed unique expertise in a wide variety of issues involving the special needs of veterans of the armed forces who have experienced spinal cord injury or dysfunction. Programs, services and advocacy are focused on quality health care, support for medical research and education, advocacy for veteran benefits and civil rights for all people with disabilities to maximize their independence.

questions

For questions, please contact mediaservice@psadirect.com.

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